Cherry Valley at VIV Asia 2025

On 12- 14th March, Cherry Valley visited one of the World's Largest trade shows for feed production, animal farming, breeding, processing and animal health.

This year, Cherry Valley decided to join the UK Pavilion exhibition stand, which featured 10 pioneering companies of UK Agri-tech, partnered with the UK Embassy in Thailand.

The booth was staffed by Bing Yan, UK Managing Director, Tom Millman, Technical Manager, and Boh Kee Yook, Southeast Asia Representative, alongside a team of agricultural management from our joint venture operation in Vietnam.

Friends, partners and customers visited from many countries in the Asia Pacific region, including Thailand, Vietnam, South Korea and Japan. As ever, HPAI remains a hot topic, causing increasing difficulties with the production and importation/exportation of livestock. Thanks to the UK Embassy in Thailand, many embassasies in the surrounding countries had representatives available, so we could discuss ongoing business with heads of state.

With significant growth of the Duck Industry in Asia, Cherry Valley will always continue to be at the forefront of the industry, supporting customers with improved products and technical support.

Bing Yan, Managing Director at the booth

Bing Yan speaking to customers of CPF (Thailand)

Tom Millman with customers from South Korea

Boh Kee Yook at the booth

Lunch meeting with Vietnam Managers and Ei Farming