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Cherry Valley cherishes every bird produced on our farms. 

We are dedicated to the health and well-being of the ducks we breed, rear, and transport around the world.

Bird Welfare is vital to our business, learn how we Cherish.


Cherry Valley's staff are passionate about the health and well-being of our birds. Our welfare policy is based on the Five Freedoms. All birds are checked at least twice daily, to ensure welfare standards are maintained.


Climate-controlled duck barns protect our ducks from temperature extremes and provide an environment safe from predators and disease. Barns are thoroughly cleaned and disinfected between flocks.

Image by kevin Baquerizo


Biosecurity is paramount in any welfare plan. Cherry Valley has strict bisecurity requirements including: rodent and wild-bird proof houses, site dedicated clothing, and a showering-in process.

Feed & Water

Our birds have free access to fresh water and food. Food provides all the nutrients required to keep birds healthy and well maintained. No antibiotics or hormones are used, ever, for growth promotion.


Selection Focus

Our selection programs focus on improving welfare traits in each new generation, such as improved gait, feather score and footpad quality.

Five Freedoms.


Our birds are sustainably raised in spacious barns and given access to fresh drinking water and a diet to maintain full health and vigour

Freedom from Hunger and Thirst


Proud to be Red Tractor Certified for all farms and hatcheries in the UK.

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