FARMING & GROCERY TRADE COMMENDS LOCAL DUCK FIRM
Lincolnshire-based Cherry Valley, the UK’s largest duck manufacturer, is celebrating after being highly commended at two major industry award ceremonies this month.
The company received a prestigious commendation for its higher-welfare Farm Fresh Duck brand in the Fresh Meat, Poultry and Game category at the 30th annual Quality Food Awards (1st December 2009). The awards recognise food excellence within the grocery industry, taking into account texture, taste, aroma, nutrition, innovation and presentation.
This was followed by a second commendation achieved for Farm Fresh Duck at the Food & Farming Industry Awards (11th December 2009). The brand was shortlisted for the Taste of Excellence Award, which recognises quality in fresh produce direct from UK farms, and was judged by David Evans, head of agriculture at Morrisons Supermarkets.
Eric Jagger, sales and marketing director at Cherry Valley, said: “We are delighted to have been highly commended within both the grocery and farming industry at these high profile award ceremonies. 2009 has been an exciting year for the company, particularly with the development and launch of the higher-welfare Farm Fresh Duck brand, so we are thrilled that we are continuing to be recognised for our dedication to offering premium quality products to the trade.”
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