CHERRY VALLEY CELEBRATES DOUBLE SUCCESS AT INDUSTRY MARKETING AWARDS
Cherry Valley, the UK’s largest duck manufacturer, is celebrating after winning two accolades at this year’s Pig and Poultry Marketing Awards.
The company picked up the Brand Identity Award, in recognition of the Cherry Valley brand and also the company’s new Farm Fresh brand, which launched earlier this year. The Award for Innovation was presented to Cherry Valley for its unique veranda system developed to produce a higher welfare range of duck products .
Held at the London Haymarket Hotel on Thursday 14th May, the Pig and Poultry Marketing Awards are run by trade publications Pig and Poultry Marketing and Farm Business.
The Brand Identity Award, sponsored by 42 Communications, recognises brand strategies which have hit the mark in terms of overall identity and target audience communication. Cherry Valley was commended as an example of a well-targeted brand meeting customer demand, from its strong brand visuals to its innovative product solutions.
The Award for Innovation, sponsored by Pfizer Animal Health, recognises innovation in the food chain and the contribution this has made to the business. Cherry Valley’s higher welfare system is an innovation which incorporates the use of verandas, giving the ducks access to natural daylight and purpose-built pools for bathing. The company firmly believes that its customers deserve the best quality produce which comes from the best possible welfare standards.
Eric Jagger, sales and marketing director at Cherry Valley, said: “Our customers are key and we pride ourselves on constantly striving to better our practices and products to meet and exceed their demands. We are delighted to be recognised for our innovative ‘higher welfare’ veranda system which we developed to achieve the highest standards of quality.
“I believe the Cherry Valley brand, and more recently Farm Fresh have become synonymous with good quality in the trade and we are thrilled to see this reflected in these awards.”
Cherry Valley was also shortlisted for the Health and Hygiene Award.
For more information on Cherry Valley visit www.cherryvalley.co.uk or for more information on Farm Fresh go to www.farmfreshduck.co.uk
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