CHERRY VALLEY AIMING TO SET A NEW WORLD RECORD THIS SUMMER
CHERRY VALLEY the UK’s largest duck manufacturer, has put its name to Yorkshire’s biggest fundraiser of the summer when it will sponsor the inaugural Great Yorkshire Duck Race.
The Great Yorkshire Duck Race sponsored by Cherry Valley will take place on Sunday 9 August at the idyllic surroundings of Bolton Abbey, near Skipton, with its main objective of attempting to break the existing world record, held by China, by racing more ducks down a 1 km stretch of water than ever done before.
Not only will The Great Yorkshire Duck Race be attempting a world record, they also aim to raise a significant amount of money for local and national good causes including The Yorkshire Air Ambulance, West Yorkshire based charity Little Heroes Children’s Cancer Charity and on a national level the Professional Cricketers’ Association Benevolent Fund and the successful Asda backed Tickled Pink Breast Cancer Campaign.
The generous people of Yorkshire and Lincolnshire can play their part in helping all these good causes by registering a duck for just £2.00 at www.thegreatyorkshireduckrace.co.uk or by purchasing their own little duck from the official supermarket partner Asda at one of their Yorkshire or Lincolnshire stores from the 1 July 2009 including the Asda stores in Hull, Grimsby and Scunthorpe.
Everyone who buys a duck will be entered into a free prize draw to have a chance of winning a year’s free shopping courtesy of Asda.
Eric Jagger, sales and marketing director at Cherry Valley, said:
“The Great Yorkshire Duck Race is going to be a fantastic family fun event. It fits perfectly with our product and although we are one of the largest duck companies in the world, in fact a good number of our growers are based in Yorkshire.
We are proud to be involved in raising money to a wide range of charities and good causes.”
Commenting on developing The Great Yorkshire Duck Race, Tony Stanton, from event organiser Blue Crocodile, added:
“We have been developing the idea of staging a major event in Yorkshire for a considerable amount of time and by creating The Great Yorkshire Duck Race we feel we are onto a winner. This will be Yorkshire’s premier event of the summer with loads of celebrity involvement, the opportunity to help good causes and attempting to bring a world record to the county.
“With support and involvement from our partners Cherry Valley, Asda and Real Radio Yorkshire, we feel this event will put Yorkshire on the map and will grow into one of the key events in the social calendar for many years to come.”
The event has already captured the imagination of some of the country’s most prominent sporting celebrities. The likes of boxing sensation Amir Khan, dancing and cricketing legend Darren Gough, Blackburn Rovers manager Sam Allardyce, former Great Britain rugby league star Barrie McDermott and Yorkshire cricketers Anthony McGrath, Tim Bresnan and Matthew Hoggard are all officially endorsing the event and have agreed to be filmed in a hilarious viral sketch, which will be shown across a number of social networking sites on the internet including FaceBook, You Tube and MySpace.
To become a world record breaker, buy your duck now from www.thegreatyorkshireduckrace.co.uk or any Asda store in Yorkshire and be in with a chance to win a year’s free shopping courtesy of Asda.
ENDS
For further information please contact:
Danny Reuben
Head of Media
Blue Crocodile Sports LLP
Tel: 0113 394 36 36
Mob: 07515 928796
Email: danny@bluecrocodile.co.uk
Rachael Bennett
Marketing Executive
Cherry Valley
Tel: 01472 371271
Mob: 07825 747817
Email: rachael.bennett@cherryvalley.co.uk