Cherry Valley - Press Releases

STAFF FROM CHERRY VALLEY REACH NEW HEIGHTS

Rachael Bennett — Tue, 22 Jun 2010 15:08:13 +0100

Callum Borland, Darren Brazier, Mark Hutton, Dale Carnell and Simon Asquith secured £200 from their employers for conquering the three highest peaks in the UK – Scotland’s Ben Nevis, England’s Scafell Pike and Wales’ Snowdon in 24 hours.

Months of training, hard work, sore feet and several pairs of socks went into the team’s preparations, which paid off as they have so far raised a total of £2,500 for the charity for terminally ill children. When You Wish Upon a Star was the chosen charity as the team found out that last year children and their families were sent to Lapland at Christmas and they wanted to help more children have experiences like this.

Richard Bird, managing director at Cherry Valley, said: “We are really proud of the team for completing the Three Peaks. It is certainly a tough challenge, and When You Wish Upon A Star is a very worthy cause, so we were delighted to sponsor them. We continue to be supportive of staff achievements and charity work and this is one of many activities that we are currently backing.”

ENDS

Media enquiries:
For further press information on Cherry Valley please contact Gemma Walters (g.walters@brahm.com) on 0113 220 0518 or Nina Hands (n.hands@brahm.com) on 0113 220 0532.

A LESSON IN DUCK FOR WINTERINGHAM FIELDS CHEF

Rachael Bennett — Thu, 08 Apr 2010 16:28:59 +0100

Colin McGurran, chef patron from the world-renowned Winteringham Fields in North Lincolnshire, was given a tour of the farm that produces Farm Fresh Duck, the higher welfare range of duck that Cherry Valley has supplied to the restaurant for the last six months.

Colin witnessed the high standards in which the Farm Fresh Duck is reared, including visiting the duck houses which have purpose built verandas where the birds have constant access to daylight and fresh water. He was also shown the benefits this system has for the duck over conventional systems.

Colin McGurran, commented: “We are commited to supporting local farming and sourcing local produce, and Farm Fresh Duck provides the premium quality that our clientele expects.

“Duck is a popular choice on our menu, so I was keen to witness the higher welfare rearing system that Cherry Valley has developed for the Farm Fresh Duck brand, and have been impressed by every stage of the tour. It is fantastic to see such innovation, and also to know that a supplier is so committed to welfare.”

Rachael Bennett, marketing manager at Cherry Valley, said: “We are proud to be supplying a successful and renowned restaurant such as Winteringham Fields with our Farm Fresh Duck. We welcomed the opportunity to give Colin a tour of the farm so that he can have every confidence in the ingredients he works with, and also see how the systems we put in place result in the best quality duck to complement his menu.”

Passionate about the quality of the ducks it produces, Cherry Valley promotes excellence every step of the way by looking after the welfare of the ducks and the environment they grow in so customers can be satisfied they are receiving the best cared for produce.

For further information on Cherry Valley and Farm Fresh Duck please call 01472 371 271 or visit www.farmfreshduck.co.uk

ENDS

For further press information on Cherry Valley please contact Gemma Walters (g.walters@brahm.com) on 0113 220 0518 or Nina Hands (n.hands@brahm.com) on 0113 220 0532.

CHERRY VALLEY FARM REWARDED FOR CONTINUED SUCCESS IN CHINA WITH CATHAY PACIFIC CHINA BUSINESS AWARDS

Rachael Bennett — Fri, 29 Jan 2010 13:57:31 +0000

Lincolnshire based farm group, Cherry Valley, is the largest manufacturer of duck and duck value added products in the UK. Cherry Valley was selected from a pool of entries reflecting a range of sectors including education, charity, manufacturing, professional services and technology. Their achievement was recognised by Cathay Pacific’s X, X in an awards luncheon held at The Mandarin Oriental, London attended by leading business figures from the UK, Hong Kong and China.

One of three award categories, Cathay Pacific’s Continued Commitment Award recognises outstanding and continued commitment to Hong Kong and China, through past efforts or future projects, by an established UK based company.

The judges were highly impressed by Cherry Valley’s long-standing commitment to training local professionals, developing local leadership and promoting the transfer of knowledge. Currently Cherry Valley employs in excess of 3,500 people in its China operations. The bulk of these are in Henan Province where the Chinese Government was keen to increase the income of rural families. Having operated in the UK and China for over 30 years, the company has undergone continuous growth and expansion in the region. In 2009 the Lincolnshire based high-welfare farm celebrated its 50th anniversary along with a Freedom Food accreditation.

Richard Bird, Managing Director of Cherry Valley, said “We are delighted and honoured to receive the Continued Commitment Award. Cherry Valley has a long-standing relationship – over thirty years – with Greater China, and our involvement with the region is deepening each year. We are committed to helping Greater China achieve the highest standards in terms of biosecurity, stock management and husbandry, health and safety, and environmental awareness. In addition, we are providing the market with a healthier eating option – a traditional Peking duck will have in excess of 35% fat, a Cherry Valley bird will have a fat level of less than 27%, a difference of 23%. The Cherry Valley duck converts its feed to meat rather than fat, which has both economic and social benefits for consumers of duck meat.

FARMING & GROCERY TRADE COMMENDS LOCAL DUCK FIRM

Rachael Bennett — Thu, 17 Dec 2009 16:49:48 +0000

The company received a prestigious commendation for its higher-welfare Farm Fresh Duck brand in the Fresh Meat, Poultry and Game category at the 30th annual Quality Food Awards (1st December 2009). The awards recognise food excellence within the grocery industry, taking into account texture, taste, aroma, nutrition, innovation and presentation.

This was followed by a second commendation achieved for Farm Fresh Duck at the Food & Farming Industry Awards (11th December 2009). The brand was shortlisted for the Taste of Excellence Award, which recognises quality in fresh produce direct from UK farms, and was judged by David Evans, head of agriculture at Morrisons Supermarkets.

Eric Jagger, sales and marketing director at Cherry Valley, said: “We are delighted to have been highly commended within both the grocery and farming industry at these high profile award ceremonies. 2009 has been an exciting year for the company, particularly with the development and launch of the higher-welfare Farm Fresh Duck brand, so we are thrilled that we are continuing to be recognised for our dedication to offering premium quality products to the trade.”

Ends

Media enquiries:
For further press information please contact: Gemma Walters on 0113 220 0518 / g.walters@brahm.com or Nina Hands on 0113 22 00 532 / n.hands@brahm.com

JAMIE & NIGELLA CROWNED BRITAIN’S CHRISTMAS CULINARY FAVOURITES

Rachael Bennett — Thu, 17 Dec 2009 17:03:39 +0000

A new poll by Cherry Valley, shows there is a definite gender divide in choosing our dream Christmas chef, as women opt for Jamie Oliver’s pukka culinary skills (26 per cent) and men plump for Nigella’s assets in the kitchen (21 per cent). The overall top five that Brits would trust with the all-important Christmas meal, are revealed as:

1. Jamie Oliver (26 per cent)
2. Nigella Lawson (21 per cent)
3. Gordon Ramsay (16 per cent)
4. Marco Pierre White (11 per cent)
5. James Martin (10 per cent)

However, without a top chef on hand to do the hard work, a third would consider ordering in their favourite takeaway (33 per cent). The takeaways voted top three to save Brits from slaving over a hot stove on the 25th December 2009 are:

1. Chinese – duck and pancakes (14 per cent)
2. Indian – chicken tikka masala (9 per cent)
3. English – fish and chips (6 per cent)

When it comes to the traditional and much-loved Christmas roast dinner that most of us look forward to all year, meat is far and away our favourite part of the meal (40 per cent), with lamb (50 per cent) and duck (40 per cent) the preferred alternatives to the traditional turkey. What’s more, those educated to degree level or higher agreed duck was the perfect meat for a festive lunch, making it the thinking man’s choice this Christmas.

Surprisingly, 10 per cent of us are still sticklers for tradition when it comes to the ever controversial sprouts, believing the notorious green vegetables are what makes the dish!

Eric Jagger, sales and marketing director at Cherry Valley, said: “Christmas Dinner is arguably the most important meal of the year, so for the member of the family responsible for pulling it together, it can be a lot of pressure! Therefore I’m not surprised to see that most Brits would like to enlist the help of the likes of Jamie Oliver and Nigella Lawson, and that some would even resort to buying in a ready-prepared meal such as a takeaway to ease the stress!

“However, in the run up to Christmas, we are already seeing sales of our ducks rise as they have in previous years, so we are confident that the British love affair with the traditional roast Christmas dinner is still going strong.”

Media enquiries:
For further press information please contact: Gemma Walters on 0113 220 0518 / g.walters@brahm.com or Nina Hands on 0113 22 00 532 / n.hands@brahm.com

Notes to editors:
• Cherry Valley surveyed over 2,000 respondents from across the UK, aged 16-55+