Cherry Valley - Press Releases

CHERRY VALLEY – NOW STARRING ON TV

Rachael Summers — Mon, 21 Jul 2008 10:49:38 +0100

Cherry Valley, the UK’s leading supplier of duck and duck products to Chinese caterers, will be featured in sponsor tags throughout the week with opening and closing credit titles alongside the best modern and period quality dramas selected from China, Hong Kong, Korea and Taiwan. There will also be a range of commercial adverts during the Asian Theatre shows which will focus on three products - Cherry Valley ‘A’ Grade, Crispy Aromatic Duck and Boneless Roast Duck.

So for new chefs to the industry and those of you already using Cherry Valley be sure to keep your eye out for the brand on TV. For up to date information on what is showing on the Asian Theatre log on to www.pcne.tv

For further information please call Cherry Valley on 01472 371271 or log on to www.cherryvalley.co.uk

BEIJING OLYMPICS

Rachael Summers — Fri, 18 Jul 2008 11:49:20 +0100

The Cherry Valley “A” Grade duck is an essential part in making sure the duck dishes you offer your customers are of the highest quality. You can trust the Promise of Cherry Valley – More meat and less fat guaranteed! Cherry Valley A Grade ducks have been independently examined to show what you already know -

· They contain more meat than any other brand

· They contain the least amount of fat compared to any other brand

· They contain the meatiest breast of any brand

· They are the most consistent for quality

So why not use Cherry Valley A Grade to make the top eight duck recipes?

Crispy Aromatic Duck
Duck Spring Rolls
Stir Fried Duck in Hoisin Sauce
Duck with Plum Sauce
Roast Stuffed Duckling
Sticky Duck and Noodles
Roast Duck with Green Vegetables
Pan Fried Duck on Sesame Rice Noodles

To ensure you offer a gold class performance during this year’s Olympics here are 8 top tips for producing the perfect crispy duck

Use a Cherry Valley Gold standard A grade duck - preferably a 2.8kg bird
Separate the skin from the flesh by blowing air between the two
Coat the outside of the bird in a mixture of water & sugar
Hang vertically to dry using forced air
Roast vertically in the oven
When roasted remove from oven & allow to rest
Remove & shred the meat and crispy skin directly from the carcass
Serve with freshly steamed pancakes, hoisin or plum sauce, batons of trimmed cucumber & finely sliced spring onion – PERFECT!

Available in the weight band that you need – simply ask your local wholesaler, supermarket or cash and carry for details. For more information contact Cherry Valley on 01472 371271 or visit the website at www.cherryvalley.co.uk

Don’t duck the Chinese potential

Rachael Summers — Mon, 23 Jun 2008 15:28:51 +0100

An Olympic opportunity^{^{Research shows almost half of UK consumers regularly eat Chinese food (2) and with increasing numbers of consumers admitting to enjoy foreign foods(3), the opportunity for mainstream consumption can not be ignored - especially not this summer.}

With the Beijing Olympics approaching fast and the Chinese Moon Festival beginning soon after the games, August and September offer the ideal opportunity to put Chinese cuisine on any menu - and duck is the perfect choice.

"The Olympics gives outlets a superb promotion opportunity, enabling outlets to introduce Chinese cuisine to the menu on the back of the inevitable public interest which will be generated in the games," says Eric Jagger, sales & marketing director for Cherry Valley, one of the UK’s leading suppliers of duck and duck products.

"With huge profit potential and an authentic Chinese flavour, duck is an obvious choice. Despite its premium image and added health benefits, it is still underrepresented on mainstream menus, with a third of consumers wanting to see more duck on the menu(4) – and the Olympics offers the perfect link."

Convenience is key

Duck is often thought of as a difficult meat to prepare. It can be wrongly perceived as a fatty option, needing a lot of preparation to get authentic flavours and chefs can be scared to approach duck, particularly when thought of as an Oriental dish. But with Cherry Valley, chefs can put duck on any menu quickly and easily - convenience is key.

Jagger adds: "Mainstream outlets don’t always have the time, equipment or expertise to prepare genuine Oriental flavours, but it doesn’t mean they need to miss out on the promotional opportunities that the Olympics provides.

"Cherry Valley has developed added value products such as Crispy Aromatic Duck and Boneless Roast Duck, which are prepared using authentic methods, to enable even chefs with no experience of Chinese cuisine to put genuine dishes on the menu with ease." For more information on Cherry Valley’s range of products, log on to}^{www.cherryvalley.co.uk}^{or call 01472 371271.}^{Recipe Ideas from Cherry Valley

Aromatic Duck Wraps

With an inescapable link to Crispy Aromatic duck pancakes, a sandwich wrap version using Cherry Valley authentic aromatic duck can really add value to any menu. Try sliced crispy aromatic duck with shredded spring onion, cucumber and crisp watercress and a rich hoisin sauce served in a fresh wrap. Ingredients:

Cherry Valley Half Crispy Aromatic Duck

Tortilla wrap

Shredded spring onion

Shredded cucumber

Fresh watercress

Hoisin sauce Method:

1. Prepare a Cherry Valley Half Crispy Aromatic Duck according to instructions

2. Slice the Cherry Valley Half Crispy Aromatic Duck

3. Open a tortilla wrap and insert generous portions of duck, spring onion, cucumber and watercress

4. Drizzle hoisin sauce over the contents of wrap

5. Fold in the bottom and sides of wrap

6. Serve

Noodle Duck Salad

Or tempt customers into a delicious salad of succulent Cherry Valley Skinless Duck Fillet, shredded and tossed in a sweet pomegranate vinaigrette, served with fine noodles and spring onions on a bed of continental leaves for a tasty starter. Ingredients:

Cherry Valley Skinless Duck Fillet

Pomegranate vinaigrette

Fine noodles

Spring onions

Mixed continental salad leaves Method:

1. Prepare Cherry Valley Skinless Duck Fillet according to instructions

2. Shred Cherry Valley Half Crispy Aromatic Duck

3. Prepare fine noodles and serve on continental leaves

4. Add shredded duck and spring onions

5. Add vinaigrette and toss well -ends-

Sources

1. Mintel, Chinese Foods – UK – May 2007

2. Mintel, Ethnic Resaturants & Takeaways – UK – June 2006

3. Mintel, Ethnic Resaturants & Takeaways – UK – June 2006

4. Cherry Valley research

Date of Issue: 23rd May 2008}

Duck Delights at Kar Restaurant

Rachael Summers — Fri, 16 Nov 2007 14:17:36 +0000

Owner Harry Wu will be hosting an evening on Tuesday 23rd October to promote the quality of the oriental cuisine at Kar Restaurant, focusing on duck for the night which is sure to appeal to the restaurant’s large customer base.

Duck products will be supplied by Cherry Valley, a leading supplier of duck products based locally in Rothwell and they will be providing gifts for the evening.

This year sees Kar Restaurant celebrating its 30th anniversary providing quality Chinese meals to the people of Brigg. The award-winning restaurant prides itself on serving authentic Chinese and Cantonese cuisine, all freshly prepared using only the best ingredients.

Cue the relationship with Cherry Valley, which has been supplying unrivalled quality ducklings to Kar Restaurant since it was opened. With Harry Wu still at the helm today, Kar Restaurant continues to operate as a family run business, welcoming guests every day of the year to enjoy the best Oriental food on offer.

As the Christmas period approaches, why not visit Kar Restaurant for an ethnic alternative to eating out and sample the delights of duck for yourself?

For further information on Cherry Valley products call 01472 371 271 or visit www.cherryvalley.co.uk

Notes to editors:
1. Mintel report, Chinese Foods – UK – May 2007

Date of issue: 22nd October 2007

Savour the success from aromatic

Reg Tait — Fri, 10 Aug 2007 09:43:42 +0100

Authentic and convenient with renowned quality
Eric Jagger, sales and marketing director of Cherry Valley, comments:

We understand the pressures modern Chinese caterers are working under and as their requirements are paramount to us, we are continually striving to develop new products that will make their life easier in a busy kitchen whilst meeting the high standards they have come to expect from Cherry Valley.

Drawing on its knowledge of Chinese cuisine and reputation for producing quality duckling products the new Crispy Aromatic Duck is authentically flavoured with Chinese spices and cooked in a time-honoured tradition to provide the traditional product expected by customers.

The pre-cooked product takes minimal time to prepare, making it ideal for Chinese restaurants that need to compete on quality and Chinese takeaways that require quick and convenient products to meet with customer expectations. Packed in half ducks and partly de-boned so it can be easily quartered, the product offers a consistent and generously sized portion.

With Cherry Valley’s expert knowledge and understanding of breeding and preparing the finest ducks, caterers can be reassured that their completed dish will provide exceptional meat texture, perfect for shredding. They can also be confident of an excellent finish with crisp skin, and a true Aromatic flavour profile, leaving them free to focus on the customers.

Jagger comments:

Chinese caterers stake their reputation on the dishes they produce. By using Cherry Valley’s Crispy Aromatic Duck, they can be confident that they will not be compromising on quality, consistency or flavour, ensuring customers leave happy and profits are maximised.

Working for caterers

95% of Chinese Caterers recognise Cherry Valley as market leaders and 81% associate Cherry Valley with offering lean duck meat (2). Cherry Valley’s knowledge and dedication means it can give chefs total confidence in product quality and consistencies. Caterers can trust the promise of Cherry Valley. More meat and less fat – Guaranteed.

1.Brahm data prepared for Cherry Valley January 2006

2.Leading independant food laboratory study

For further information on Cherry Valley products call 01472 371271.