MAKE A DIFFERENCE WITH DUCK
As celebrity campaigns on ethical meat production rage on and menu transparency becomes increasingly important to consumers, how can you be sure of your meat provenance, especially in the foodservice industry? Cherry Valley offers a solution as one of the nation’s leading suppliers of duck products, combining high-quality meat with process integration and impressive hatchery.
Figures show as many as 96% of consumers eat poultry(1) and duck is an increasingly popular choice. With research showing a third of all consumers want to see more duck on the menu,(2) it is a premium poultry offering with huge profit potential. And Cherry Valley enables outlets to offer great tasting duck with complete confidence in its traceability.
Have confidence in Cherry Valley
Eric Jagger, sales and marketing director for Cherry Valley, says: “As the UK’s largest duck supplier, we’re able to implement a fully integrated breeding procedure, from breeding stock to final product. All our day-old birds are bred from wholly owned, local breeding farms so customers can have confidence in their meat provenance.”
Welfare is a high priority, with Cherry Valley’s Pekin ducks housed in large, airy, well-lit barns where the floors are covered with clean dry straw each day.
Jagger adds: “We strive to provide our ducks with the very highest in welfare standards ensuring they have happy and comfortable lives.
“We provide them with a constant supply of natural, balanced feed, primarily from wheat grown in the local area and containing no bonemeal or additives. Ducks are given a constant flow of clean water for drinking and preening and our highly skilled and experienced stockpersons check the wellbeing of our ducks each day in line with our detailed code of practice.”
Cherry Valley – a sign of quality
Jagger adds: “Cherry Valley offers a range of duck products, supplying outlets with not just menu transparency but also a high quality meat fit for the premium image often associated with duck.
“Our strain of duck has been independently proven to provide more meat and less fat than competitor products and this superior quality, combined with convenience, gives caterers the perfect platform for poultry success.”
The health factor
And with almost a quarter of all UK consumers admit they are trying to lose weight ‘most of the time’(3) Cherry Valley offers another attraction on the menu – healthy eating.
Jagger continues: “Once the fat and skin layer is removed, duck is relatively lean, high in iron and potassium and vitamins A, B and E, making it an ideal choice for health conscious consumers.
“Skinless duck meat is not only a great source of protein, it is also as low in fat as skinless chicken(4) – in fact Cherry Valley’s Skinless Duck Breast Fillets contain less than 3% fat, which is a great fact to advertise on menus.”
For more information on Cherry Valley’s range of products, log on to www.cherryvalley.co.uk or call 01472 371271.
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Notes to Editors:
1. Mintel: Poultry – UK – July 2006
2. Cherry Valley research
3. Mintel: Pre-packed and Dressed Salads – UK – August 2007
4. Quantities compared: (duck 2.5g/100g) (Chicken 3.03g/100g), based on USDA figures
Date of Issue: 31st March 2008
For further information please contact:
Proactive Communications
Peter Hitchman / SJ Barlow
Tel: 02476 796700
Email: peter@proactivecommunications.co.uk / sj@proactivecommunications.co.uk